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Degree

Bachelor of Marketing

BMKT-001 · 4 years · 20 courses

A four-year degree covering the marketing mix, consumer behaviour, and brand and market strategy, preparing graduates for marketing and brand management careers.

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Year 1

Semester 1

Principles of Management

📖 8 lessons ⏱ 3.2h Beginner

Financial Accounting Fundamentals

📖 8 lessons ⏱ 3.3h Beginner

Principles of Economics

📖 8 lessons ⏱ 3.1h Beginner

Semester 2

Business Statistics and Quantitative Methods

📖 7 lessons ⏱ 3h Intermediate

Principles of Marketing

📖 7 lessons ⏱ 2.9h Intermediate

Year 2

Semester 1

Consumer Behaviour (Year 2)

📖 8 lessons ⏱ 3.3h Intermediate

Marketing Research (Year 2)

📖 8 lessons ⏱ 3.3h Intermediate

Digital Marketing Strategy (Year 2)

📖 8 lessons ⏱ 3.3h Intermediate

Brand Management (Year 2)

📖 8 lessons ⏱ 3.3h Intermediate

Services Marketing (Year 2)

📖 8 lessons ⏱ 3.3h Intermediate

Year 3

Semester 1

International Marketing (Year 3)

📖 8 lessons ⏱ 3.3h Intermediate

Retail Management (Year 3)

📖 8 lessons ⏱ 3.3h Intermediate

Marketing Analytics (Year 3)

📖 8 lessons ⏱ 3.3h Intermediate

Product Management and Innovation (Year 3)

📖 8 lessons ⏱ 3.3h Intermediate

Sales Management (Year 3)

📖 8 lessons ⏱ 3.3h Intermediate

Year 4

Semester 1

Strategic Marketing Management (Year 4)

📖 8 lessons ⏱ 3.3h Advanced

Marketing Ethics and Sustainability (Year 4)

📖 8 lessons ⏱ 3.3h Advanced

Integrated Marketing Communications (Year 4)

📖 8 lessons ⏱ 3.3h Advanced

Marketing Analytics Capstone Project (Year 4)

📖 8 lessons ⏱ 3.3h Advanced

Capstone: Marketing Research Project (Year 4)

📖 8 lessons ⏱ 3.3h Advanced

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